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Your Facebook Likes Predict if You’re Gay (But Can They Predict What You’ll Buy?) [Download]

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Skip to content. On the other hand, Liking Shaq is predictive of heterosexuality. Liking Harley Davidson or the retailer Sephora is predictive of low intelligence, whereas Liking Curly Fries is predictive of high intelligence.

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Facebook, you just got useful. Chief Medical Officers release new screentime guidelines for children and young people infographic Digital Wellbeing. Wellbeing app becomes a Unicorn Digital Wellbeing. And yet, to Matt, it seemed like there was no other way they could know. Matt didn't like any pages associated with LGBTQ issues — just a Republican politician and a local bar, he says — and definitely wasn't talking about his sexual orientation either in plain view his wall or others or in semi-privacy personal messages or chat.

So he took a look back through his activity log in search of "clues" — anything that might've let Facebook know this ad was personally relevant. Here's a more likely scenario: Though he didn't realize it at the time — as most casual users of Facebook certainly wouldn't — Matt revealed something about himself to Facebook when he commented on that post.

Ad buyers can target ads according to all sorts of criteria: It's impossible to say for sure why Matt was shown this particular ad, but it certainly could have been something like this.

It wasn't the full story — the surprising timeliness and specificity of the ad was, in all likelihood, a coincidence — but enough that Facebook ad buyers could make an inference about his sexual orientation, and target ads to that effect. This, of course, is standard practice for many giant corporations; it's the same type of consumer behavioral tracking and data mining that allowed Target to guess that one teenage girl was pregnant , inadvertently alerting her parents to their daughter's pregnancy by mailing coupons for maternity clothing and cribs to their house.

Facebook Knew I Was Gay Before My Family Did

It's normal, in that weird way where saying the same thing — "Facebook knows I'm gay," or "Target thinks I'm pregnant and due in August" — can sound like either total paranoia or smart business, depending on how you say it. More than 50 million people use Tinder , and chances are you're going to see someone who you work with on the app.

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Because of its popularity, Tinder is the app people love to hate. This doesn't mean the haters don't have a point, but in general, the quality of people you find on Tinder is no better or worse than you'll find anywhere else. Have faith! Best for men looking for a relationships. Chappy Free version: Yes See Details. Chappy is the latest app to cater to the relationship-seeking crowd among gay men.

In , Chappy was introduced in three major cities: Los Angeles, London, and New York. Chappy brands itself as an app that caters to three demographics — people who are looking for long term relationships "Mr. Right" , those who are looking something more casual "Mr. Right Now" and those who don't know what they want "Mr. Who Knows". It's unclear whether Chappy will produce longer and more satisfying relationships for me than traditional apps like Grindr.

'Gaydar:' Does Facebook Know if You're Gay?

If nothing else, the app at least gives people the illusion that such a partnership is in their future. Delusions schelusions, we'll take it. Chappy is relatively small and young in app terms, so don't expect the overpopulated dating pool you might find on Grindr or Scruff. The app requires users to have Facebook for verification purposes, so it won't work for those who've rightfully abandoned the platform.

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You're disproportionately likely to find people like this on the app. Chappy is free to download, though as their user base grows, so too might potential in-app purchases. Best for inclusivity. A-List Basic: Yes A-List Premium: It would be great if someone developed more queer- and trans-specific dating apps.

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It's also not likely to happen anytime soon, due to the scale of investment required and the audience served. Dating apps need lots and lots of users to be successful, and with Tinder and OkCupid already sort of serving the community, I don't expect new ones to make major inroads anytime soon. However, OkCupid was impressively much faster than other apps to expand their orientation and gender identity options. In , OkCupid began offering their users more than a dozen different ways to identify. The app currently offers users 22 different genders and 13 orientations to choose from, and also includes helpful descriptions of each for folks who are unfamiliar with this kind of stuff.